Creative + Communications + leadership

Defining Your Voice.


I Develop brands
+ leadership

 

How I can Help

  • I develop and lead creative visions and strategies for impactful projects.

  • Manage and drive team success and customer satisfaction through effective leadership.

  • I shape and cultivate brand identity, voice, and feel based on the brand’s vision, mission, and values.

  • I offer strategic planning, meticulous organization, and effective communication to ensure seamless execution of projects from initiation to completion.

  • I craft compelling messaging that embodies brand values and brand voice to engage target audiences effectively.

  • I manage strategic communication across various media channels for effective outreach.

  • I conceptualize, produce, and edit engaging content to captivate and resonate with audiences.

 
 

Portfolio


YES, AND
CAMPAIGN.

Through my exampled work with Vow for Girls, a non-profit organization, I crafted messaging to advance their mission of ending child brides, empowering young girls, and broadening perspectives. To instill value in others, girls must recognize their own worth, embracing their intersectionality, unique perspectives, and resilience. For this campaign, I focused on a “Yes, and” language rather than the typical “Yes, but”. Girls deserve more; we deserve gender equality and it is crucial for young girls to understand that they encompass much more than a singular identity.

Adopt the “YES, AND” mindset and give our girls more.

 
 

Public Persona


Building businesses from inception, I undertook brand development, project management, creative direction, and copywriting. My objective was to extract my clients' values, infuse them into their unique voice, and deliver a cohesive message across diverse platforms.

 

Brand Development

Uncovering the core of a brand to guide its voice and tone based on its vision, mission, and values.

 
 

Building Brand Identity


(Creative Director/Project Manager/Copywriter)

Whether we are creating a new, or refreshing a brand, I build from a strong foundation.

Communications


I utilize brand development to shape the public persona and drive cohesive messaging across digital channels, PR initiatives, and marketing strategies. This encompasses website assets, email marketing, and social media content for maximum impact.

 

Lé Trois Apothecary


(Creative Director/Communications/Co-Founder)

A brand dedicated to reconnect individuals to ancestral practices, my role involved bridging the voice of the past with the tone of today through creative direction and communications.

 

Other creativE Work


Cosmopolitan Magazine

Contributing writer

Being a global instructor, I seized the opportunity to contribute my fitness expertise in a written format, enabling me to share my talents with a wider audience.

 

Belvedere x Cannes

Singer/Songwriter

A featured writer and artist for an exclusive Belvedere and Cannes collaborative visual.

 
 

Overcast Podcast

Creator/Writer/Editor

In the wake of the 2020 Black Lives Matter movement, I embarked on a podcast journey to delve into the significance of ethnic studies, examining why they matter in today's socio-cultural landscape.

 

 FIN.

Thank you for your curiosity.