Case Studies

Strategic Partnerships and Collaborations

Grass roots celebrity marketing

Challenge:

Lé Trois Apothecary, an emerging spiritual wellness brand, sought to enhance brand awareness and engagement within the Latinx community through a grassroots celebrity marketing collaboration.

Strategy:

Collaborating with Latinx artist Becky G proved instrumental. Recognizing the alignment of her mission with Lé Trois Apothecary's values, we strategically integrated Becky G into the brand narrative.

Execution:

• Strategic Partnership: Becky G, a celebrated Latinx artist known for her commitment to ancestral practices and supporting POC initiatives.

• Tour Collaboration: During Becky G's 2023 tour, we strategically collaborated with CASA GOMEZ, a take over of the prominent market Mid City Mercado, catering to the Latinx community, amplifying brand visibility.

• Product Collaboration: Crafting an inspired product collaboration, we introduced a limited edition, co-branded product line, aligning with Becky G and Lé Trois Apothecary's mission.

• Media Exposure: Capitalizing on Becky G's popularity, we leveraged prior features in prestigious publications like Elle Magazine and NYmag to bolster credibility.

Results:

• Sales Surge: Witnessed a remarkable 40% increase in sales, showcasing the effectiveness of the celebrity collaboration.

• Community Engagement: Established a deeper connection with the Latinx and POC community through strategic partnerships with Becky G and CASA GOMEZ.

• Brand Elevation: Positioned Lé Trois Apothecary as a dynamic and culturally aware brand, garnering attention from both loyal and new customers.

• Media Recognition: Reinforced brand credibility through features in renowned publications, solidifying Lé Trois Apothecary's status in the beauty industry. 

Conclusion:

The success of this grassroots celebrity marketing initiative demonstrates the power of strategic partnerships, community collaboration, and leveraging a celebrity's influence to elevate brand visibility, engage new audiences, and drive substantial business growth. 

Partnership Marketing

Challenge:

Seeking to reinforce brand affinity and community engagement, Lé Trois Apothecary embarked on a partnership marketing initiative. The goal was to cultivate meaningful collaborations that resonate with the audience while generating brand visibility.

Strategy:

• AMEX Commercial Integration: Leveraging the expansive reach of American Express, we strategically partnered Lé Trois Apothecary with Child’s Pose Studio in an AMEX commercial, garnering a staggering 942,000 views. 

• Holistic Brand Collaboration: Fostering partnerships with like-minded entities, we facilitated a unique collaboration between Lé Trois Apothecary and Child’s Pose Studio. This holistic approach aimed at aligning brands with shared values and aesthetics.

• Community Engagement through Tea Time: Introducing a weekly community tea time and yoga class hosted by Lé Trois Apothecary and Child’s Pose Studio, we created a space for herbal education and body autonomy. This initiative not only promoted wellness but also strengthened community ties.

• AMEX x Business Insider Feature: The culmination of these efforts resulted in a pitch for the brand partnership being featured in the AMEX x Business Insider series, "Small Acts of Support," spotlighting the collaborative spirit of small businesses.

Results:

• Impressive Viewership: The AMEX commercial featuring Lé Trois Apothecary garnered 942,000 views, significantly enhancing brand visibility.

• Wellness Integration: The partnership with Child’s Pose Studio provided a platform for Lé Trois Apothecary to seamlessly integrate into the wellness narrative, appealing to a broader audience.

• Community Building: The weekly tea time sessions not only educated the community about herbal wellness but also fostered a sense of belonging and community around the brand.

• Media Recognition: Being featured in the AMEX x Business Insider series elevated Lé Trois Apothecary's profile, leading to the expansion of a botanical house in 2024 located in the studio lobby.  

Conclusion:

This case study exemplifies the success of partnership marketing in elevating brand visibility, community engagement, and media recognition. By strategically aligning with Child’s Pose Studio, and securing a feature in the AMEX commercial, Lé Trois Apothecary not only expanded its audience reach but also solidified its position as a brand committed to holistic wellness and collaborative endeavors.